Selling more is one of the main objectives of any company. It is difficult enough to operate in today’s marketplace without hesitating or fearing to close a new sale or expand your customer base.
Market agility and constant change make it increasingly evident that public information is not an up-to-date source for assessing how and how much to sell, especially in the short and medium term.
Having real, up-to-date knowledge of how your customers behave with other suppliers or with your own company will allow you to anticipate risks and increase sales safely.
The limitation of public information
In the past, public information was the only source used to analyse the payment behaviour of a company’s customers. However, nowadays, given the constant changes in the market, companies cannot rely on public information alone to make decisions, as it is information that becomes obsolete very quickly and does not provide a true picture of how customers are paying.
Therefore, having a real-time database of the payment behaviour of both current and potential customers is a necessity for any company that wants to manage its credit sales well.
Anticipating risks and monitoring
Knowing how your customers behave in terms of payments with other suppliers and with your own company is essential to anticipate potential risks and avoid non-payments. Yndika SaaS platform collects and analyses relevant financial and commercial data to provide you with a complete picture of each customer’s payment behaviour. This allows you to assess the financial strength of your customers, identify potential problems and make informed decisions to minimise risks.
Between sale and collection there is a long period of uncertainty in which events can occur that determine the relationship with your customers, so having an early warning system that analyses customer behaviour patterns is essential.
Advantages of a behavioural database
Having access to real, up-to-the-minute knowledge of your customers’ payment history provides you with a number of benefits. Firstly, you can make strategic decisions about which customers are most likely to meet their payment obligations and focus your sales efforts on those who are most reliable. This saves you time and resources by avoiding high-risk customers.
In addition, having up-to-date information gives you a competitive advantage by negotiating more favourable agreements and payment terms with your customers, as you know the payment behaviour of each of them. And not only that, it also allows you to speed up the admission of new customers, by being able to consult how they are behaving with other suppliers.
Thanks to Atlax Data Cloud, a database with information on the payment behaviour of companies, you can find out in real time how they are paying, in a totally anonymised and confidential way.
Atlax 360 also produces customised credit risk indicators for each client based on Machine Learning, making your credit assessments more secure and objective, based on up-to-date, real-time information.
Backed by the latest technology on the market
Organisations are aware of the importance of innovation and of having solid technology for their business. The data they work with must be backed by secure technology.
In the case of Atlax 360, thousands of B2B transactions are processed daily, and they work with the most advanced security infrastructures on the market. Having security policies, procedures and systems in place to guarantee the confidentiality, integrity and availability of data is a priority objective. Atlax 360’s alliance with Google Cloud and Devoteam makes it possible to extract the maximum value from this information.
In short, knowing the payment behaviour of your customers or potential customers becomes an impulse to anticipate risks and increase sales in a controlled and secure way in your organisation.
